The Project
Beautiful Places is the first villa company in the world to focus its expertise on providing unique travel experiences to epicurean travel enthusiasts. The company was facing increased pressure from larger online travel sites which were beginning to offer higher end travel and resort options. The challenge was to reinvent the visual presentation of the brand in order to help attract new clients as well as maintain the loyalty with their existing ones.
The result is an engaging web experience that utilizes a colorful yet refined color palette and associated imagery. New functionality includes robust search options, detailed information about their unique properties and travel regions and new to use reservation tools to name a few.
Responsibilities
- Strategy
- Information Architecture
- Interactive Design
- Flash
