Google+ for Marketers

September 9, 2011 - Posted in: Marketing
Google+ for Marketers

By now, I’m sure that Google+ has attracted your attention but committing resources to yet another social media channel is a hard sell. Even though it’s just getting it’s legs, it may still be worth establishing a presence there now.  Keep in mind that Google never releases products that are shiny, polished and ready for [...]


Social Commerce for Brand Building

August 29, 2011 - Posted in: Marketing
Social Commerce for Brand Building

If you have used the Internet, you’ve been exposed to social commerce in some form. From Amazon reviews to Yelp, strangers influence what we think of products and brands.


Open Office

August 29, 2011 - Posted in: Tech Tips
Open Office

Fed up with Microsoft or just don’t want to pay for another install of Microsoft Office Suite? Try out Open Office from Oracle.


Are Web Banners Still Relevant?

June 7, 2011 - Posted in: Marketing
Are Web Banners Still Relevant?

When was the last time you clicked on a banner? Was it for an event or a product? Was there an offer associated with the ad?


10 Inbound Marketing Ideas

May 12, 2011 - Posted in: Marketing
10 Inbound Marketing Ideas

Inbound marketing is creating content that brings potential customers to you through search engines and incoming links. Why inbound marketing? Read on…


“Brochure-ware” Is Dead

April 4, 2011 - Posted in: Marketing
“Brochure-ware” Is Dead

The web is still overrun with sites that are essentially text on a page. You know who you are.


Your Footprint on the Web

March 14, 2011 - Posted in: Marketing
Your Footprint on the Web

Many business depend on search results for new leads. One of the most effective ways of increasing your search result ranking is by increasing the size of your footprint on the web.


Mac Mail Plug-ins

March 13, 2011 - Posted in: Tech Tips
Mac Mail Plug-ins

Ok. Another tech tip for your email program. Why not? It’s the application you use the most. Sorry PCs, these plug-ins are for Mac Mail only.


Organize Your Monday Morning Email

December 23, 2010 - Posted in: Tech Tips
Organize Your Monday Morning Email

If you’re like me, Monday mornings mean sifting through your inbox, separating actionable work items from Facebook and LinkedIn updates. Most of you probably use Flags for this but there’s a way to take this a step further with Smart Mailboxes.


Web Development and ROI

July 13, 2010 - Posted in: Marketing
Web Development and ROI

In a recovering economy, there’s an understandable focus on justifying every marketing dollar. For companies that are in survival mode, increasing revenue as quickly as possible is the order of the day.


Marketing Interrupted

June 16, 2010 - Posted in: Marketing
Marketing Interrupted

Imagine you’re watching television and a commercial comes on. You have to wait for it to end so you can continue watching your favorite show. Or, you’re reading your favorite magazine. You occasionally have to skip past full page ads.


Micro Sites – A Big Thing in a Small Package

February 16, 2010 - Posted in: Marketing
Micro Sites – A Big Thing in a Small Package

Micro sites are self-contained web destinations that are separate from a company’s primary web site and are focused on a particular brand concept, product or service. Each micro site delivers a highly targeted message that can be positioned to highlight a specific segment of your overall market.


Harness the Power of Social Media

November 13, 2009 - Posted in: Newsletter
Harness the Power of Social Media

Can you hear them? People are talking about you behind your back. Their comments are influencing other people’s thoughts and feelings about your company, products and services. In essence, they’re co-managing your brand. Does that thought make you uncomfortable? It should, if a social media strategy is missing from your marketing plan.


Bloom Creative Launches Major Content Marketing Website for Shutterfly, Inc.

November 9, 2009 - Posted in: Press Releases
Bloom Creative Launches Major Content Marketing Website for Shutterfly, Inc.

San Rafael, CA (PRWEB) November 13, 2009 — Bloom Creative, Inc., a leading San Francisco Bay Area creative agency, today announced the launch of “Picture More” (http://blog.shutterfly.com/) an engaging new Blog web site for Shutterfly, Inc.


Surviving and Prospering in this Economic Downturn

May 28, 2009 - Posted in: Newsletter
Surviving and Prospering in this Economic Downturn

Things are tough out there. Less spending in business and consumer markets mean more competition for the money that is being spent. Now is not the time to panic. Instead, it’s a great opportunity to make the necessary improvements in order to make a positive impact on your business.


Stay Connected with Dynamic Email Marketing

November 1, 2008 - Posted in: Newsletter
Stay Connected with Dynamic Email Marketing

An email marketing program is not only an efficient and cost effective way to stay connected to your customers, but it’s also a great way to directly impact your bottom line. Whether your sharing valuable information with your audience or offering specific products and services, email marketing is a powerful marketing tool.



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